About

I've never been very good at staying in one lane.

I've spent my career in international sports marketing, lived and worked across countries, coached people to tell better stories, stepped onto stages — and now I'm building a YouTube channel to explore what happens when we question the way we're expected to live.

Turns out, I'm interested in a lot of things.

Here's the story ↓

So, how did I get here?

I spent 17 years working in international sport — an industry that took me across countries, cultures and some pretty extraordinary environments.

My world was marketing, storytelling and understanding what makes people care. I worked around ambitious people, big ideas and high-pressure situations, and became fascinated by why some messages connect while others disappear.

Today, I help founders, teams and individuals find the story behind what they want to say and communicate it in a way that creates impact. I speak about storytelling, taking action and sustainable high performance.

And somewhere along the way, I started asking bigger questions about my own life too.

Not because something was wrong.

But "this is working" and "this is what I want" aren't necessarily the same thing.

Alice at the FIBA Women's Basketball World Cup, Australia 2022

I got curious.

What if there are completely different ways to build a good life?

What happens when someone leaves the path that made sense and chooses something else?

What's digital nomad life actually like beyond the beautiful photos?

What would it be like to live somewhere remote? On a boat? To build work differently? To start again?

I realised I didn't just want to talk about those questions.

I wanted to go and find out.

That's what my YouTube channel is about: testing ideas in real life, starting in Switzerland and then five destinations, and meeting people who've chosen differently along the way. Including when the answer isn't what I expected.

Watch the experiments →

A few things you should probably know.

I'm a fitness fanatic.

Running, weights, dancing. I'm happier when exercise is part of my day.

I'm terrified of heights.

Which apparently didn't stop me from skydiving. I still don't entirely understand that decision.

I've been to 55+ countries.

The more places I see, the less convinced I am that there's only one "normal" way to do things.

I speak five languages.

Which means I can misunderstand people in several languages.

I'm very curious.

The common thread behind everything on this site: asking questions and finding out what happens when an idea meets reality.

These days, I do three things.

Coach

I help people find the story behind their ideas and communicate it in a way that makes people care.

Explore coaching →

Speak

I give keynotes about storytelling, taking action and sustaining high performance without burning out.

Explore keynotes →

Create

I test ideas about life and work in real life and share what happens on YouTube, through experiments, challenges, and the people who've chosen differently.

Watch my content →

I don't have everything figured out.

I'm much more interested in asking good questions, trying things and seeing what happens than pretending I already know the answer.

That's true in my work. And increasingly, it's true in the way I live.

Let's see where it goes.