YouTube
What happens when you actually try it?
I explore what happens when we stop overthinking, step outside the familiar, and put ideas to the test — through real-world experiments, challenges, and the people I meet along the way.
Watch on YouTube →
Start here
There isn't only one way to do life.
We're surrounded by ideas about what success should look like, where we should live, how we should work and when we should have things figured out.
But I'm increasingly interested in a different question: what happens when we stop thinking about what we could do and actually try it?
This project is my way of finding out — through experiences, experiments and conversations that challenge assumptions and turn curiosity into something real.
No predetermined lesson. No pretending I know the ending. Just: let's see what happens.
01 / Starting before I'm ready
I Waited 9 Months to Do This
I've spent years telling other people to speak before they're ready. Then I spent nine months finding reasons not to start this channel. So this is me finally taking my own advice.
Watch the video →02 / What comes next?
I'm Starting Over at 43
I finally started this channel. Now comes the slightly scarier part: actually giving it a proper shot. It starts in Switzerland and turns into something much bigger, an experiment exploring different ways to live, work, and experience the world.
Watch the video →The questions I'm curious about.
Choice
What happens when we question the default?
The people, decisions and ideas that challenge conventional definitions of work, success and how a life should be built.
Reality
What happens when an idea meets real life?
From living remotely to starting something from scratch, I test the ideas that sound good in theory against the messier reality of actually doing them.
Change
What happens when we stop waiting and actually try?
Challenges and experiments that push me beyond what I know, what feels comfortable and, sometimes, what I think I'm capable of.
The journey
Chapter 01 — Switzerland
It starts where I am.
Before changing countries, I'm starting with the life I already have.
Switzerland becomes the testing ground — for challenges, experiments and ideas I've spent more time thinking about than actually trying.
Because sometimes you don't need to go somewhere new to do something differently.
Chapter 02 — Five destinations
Then I take the experiment further.
Five destinations. 21 days in each.
I'll work, build a routine, meet people and experience as much of ordinary life as 21 days allows — testing what different ways of living actually feel like once you move beyond the idea of them.
You choose the fifth.
Four destinations are decided. The last one isn't. Where should I spend the final 21 days?
Suggest a destination →
For brands
Want to be part of the experiment?
I'd love to collaborate with brands that want to be part of the stories, challenges, and questions I'm exploring, whether that means supporting an experiment, adding something to the experience, or helping me take an idea further.
If you think there could be a natural fit, I'd love to connect.
Let's talk →Collaborate
Create content together that's authentic, useful, and aligned with both of our audiences.
Support
Make an experiment possible, or take an idea further in a meaningful way.
Add value
Bring something to the experience that makes it better for the audience.
And this is just the beginning.
There are plenty more questions to explore, places to go, and things to try. And I'd love you to be part of it.
Come along for what happens next →